Lecture in Sao Paolo

The Industrial Designers Society of America (IDSA) is expanding with their Industrial Design Excellence Awards (IDEA) to other countries. For the second time the competition was held in Brasil. The awards ceremony in Sao Paolo, coincided with an international design conference. Within the theme of Promotion, Drabbe was asked to concentrate her lecture on Dutch design policy and current trends in Dutch design. See also: MOB design

Tucker Viemeister (Studio RED Rockwell Group) in the Conference		Award Ceremony IDEA Awards Brasil, from left to right, Bruce Claxton (Motorola), Steve Wilcox (Design Science), Erika Foureaux (Instituto Noisinho da Silva), Natascha Drabbe (NDCC), Eric Anderson (IDSA)